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英語経済「The Experience Economy:Work Is Theater & Every Business a Stage経験経済」 ハーバード 1999年
        

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  • Listing Date
    :May 07, 2026 06:37
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    :May 14, 2026 06:37
  • Auction Number
    :w1063412274
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    :Damaged and stained (specify in description)
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英語経済「The Experience Economy:Work Is Theater & Every Business a Stage経験経済」 B. Joseph Pine II (著), James H. Gilmore (著) H.B.S.ハーバード・ビジネス・スクール・プレス 1999年発行  目次他12頁+254頁 US$24.95 0.6㎏ 24×16.4×2.5㎝ Hardcover Dustjacket

【内容説明】Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses.……
【流通科学大学出版刊日訳書「経験経済」より内容説明】単に商品を売らんがためのコモディティ的手段は、結局は顧客離れを招くことになる。では、顧客は本当は何を求めているのか。何を評価するのか。何に価値を置くのか。―それは、メモラブルで、感動的な「経験」に対してである。経済システムを変革し、新たな成長と雇用の拡大を図るファクターは、「経験」という価値の創出にある。単なる商品やサービスの提供ではない、経験的価値の提供とは何か…。今、深く静かに進行している「経験経済(エクスペリエンス・エコノミー)」を解き明かす啓発の書。
【目次】第1章 舞台への招待状―エクスペリエンス・エコノミー、新しい経済パラダイムが出現する!
第2章 まずは舞台セッティング!―提供される「エクスペリエンス」という価値
第3章 いよいよ開幕―経験ビジネスが動き出した!
第4章 最高の演技を組み合わせる―経験価値を演出するために
第5章 観客は我慢しない―まずはマス・カスタマイズから
第6章 ビジネスは劇だ!―演劇が経験ビジネスのモデルになる
第7章 演技には四つの型がある―経験ビジネスの現場への適用
第8章 それぞれの「配役」を演じる―組織における経験価値の創造
第9章 今や人、商品、企業を変身させることがビジネスとなる―経験ビジネスを越えて
第10章 演じることの意味と意義―より望ましい未来に向けて!

【商品状態】経年により中古感があり、三方軽ヤケ、カバーに軽スレがあります。装丁はしっかりしており、中は書き込み等はなく(見落としがありましたらご容赦ください)、概ね並の状態です。本書が中古書であることをご了承の上お買い上げくださいますようお願いいたします。(整理番号038・91・80・)   33124307
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    Product name: 英語経済「The Experience Economy:Work Is Theater & Every Business a Stage経験経済」 ハーバード 1999年
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