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E SF思考 ビジネスと自分の未来を考えるスキル2021/7/28 藤本敦也(編著), 宮本道人(編著), 関根秀真(編著)
        

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    :May 21, 2026 20:00
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  1. ※Please confirm whether it is animal fur. Animal fur products are in conflict with the Washington Treaty and cannot be shipped internationally.
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定価1650円
本の状態に悪い点全く無し

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過去にとらわれることなく、新しい発想でビジネスを生み出す手法としてSFに注目が集まっている。本書はそれをSF思考として一般化し、積極的にビジネスに役立てようというもの。SF思考の特徴と活かし方を説明したうえで、それを身につけるためのワークショップのやり方を示す。

佐宗邦威氏、大推薦! !
あなたの妄想は、あなたの未来を作る源。
その妄想を、世の中に伝えるビジョンに翻訳するにはSF思考が有効だ。
ドラえもんを生んだ国から、次のドラえもんを生み出すのはあなたかもしれない。

Kindle、Alexa、Google Earth、Oculus、Siri…
世界を席巻したサービスはSFなしでは生まれなかった!
SFをビジネスやキャリアに生かす思考法

はじめに──変化の時代に、変化し続けるための、オリジナルな思考法

第1章 SFとビジネスの関係
世界のビジネスリーダーはSFに影響を受ける/SFが企業のパーパスをたぐりよせる/アメリカ、中国で先行するSF活用/コラム:アカデミアから見たSF思考

第2章 3×5のSF思考
なぜ未来が描けるのか──三段階の未来予測/SF作家の思考法/SF編集者の思考法/SF読者の思考法/コラム:ビジネスで使われる思考法とSF思考はどう違うか

第3章 「自分の未来」を創造するSF思考
SF思考とハイボール/SF思考を、ビジネスにどんどん生かそう! /「SF思考による未来ストーリーづくり」の5つの特徴

第4章 SF思考がはばたく「未来ストーリーづくり」
「未来の言葉」で斜め上にジャンプする/「未来のガジェット」をデザインする/未来のキャラクターを動かす/未来のガジェットが起こす変化を考える/未来のトラブルと解決法を考える/コラム:東京大学でのSF思考の実践

第5章 SF思考で、いまと未来を変えていく
つくった未来ストーリーを活用しよう/「時代を後追いする社風を変えたい! 」人の活用法/「肌感を持ってビジョンを共有したい! 」人の活用法/「自分の未来を、自分で決めたい! 」人の活用法/コラム:アリゾナ州立大学のSFプロトタイピング

第6章 SF作家×企業でつくる未来ストーリー
設計/オファー/仕込み──作家さんと情報を共有する

第7章 SF思考から生まれた5つの未来
ヘルスケアの未来:短編小説「海の感情」高橋文樹
つながりの未来:短編小説「秋の雷」柴田勝家
働き方・活動の未来:短編小説「向かい風ありて」長谷敏司
防災の未来:短編小説「災厄の中の希望」林譲治
環境の未来:短編小説「秋刀魚、苦いかしょっぱいか」松崎有理

おわりに──明日からできるSF思考

著者について

藤本敦也(ふじもと・あつや)
三菱総合研究所 シニアプロデューサー
東京大学大学院新領域創成科学研究科修士課程修了。ESADEビジネススクール(バルセロナ)経営学修士課程(MBA)修了。2006年、三菱総合研究所入社。同社シニアプロデューサー。専門は、新規事業開発、組織戦略(経営統合等)。ブレインテックなどの先端技術を活用した新規事業から、ペットビジネス、シニアビジネスなど多岐にわたるコンサルティングサービスを現場・ユーザーを強く意識し展開。技術・マクロトレンドと人・社会の変容を織り交ぜた、未来社会像構築も多数実施。株式会社ワイズポケットの創業メンバーでもある。

宮本道人(みやもと・どうじん)
筑波大学 HAI研究室 研究員
株式会社ゼロアイデア代表取締役、株式会社〆空想科学顧問、変人類学研究所スーパーバイザー。科学文化作家、応用文学者、博士(理学、東京大学)。科学・文学・社会の新たな関係を築くべく、研究・創作・ビジネスに取り組む。編著に『SFプロトタイピング SFからイノベーションを生み出す新戦略』『プレイヤーはどこへ行くのか デジタルゲームへの批評的接近』。ほかAI学会誌、VR学会誌での連載、『ユリイカ』『現代思想』『実験医学』への寄稿など、さまざまな分野で執筆。原作担当漫画「Her Tastes」は2020年、国立台湾美術館に招待展示された。

関根秀真(せきね・ほづま)
三菱総合研究所 参与
早稲田大学大学院理工学研究科修了。博士(工学)。1994年、三菱総合研究所入社。入社以来、宇宙開発、地球観測、森林環境・ビジネス(温暖化対策)、防災を中心として途上国開発支援、政府・自治体事業に関わる事業に従事。また、50年後の世界・日本を見据え、未来社会像を描きその実現に向けた同社50周年記念研究を担当。同研究成果を踏まえた3X(DX/BX/CX)に関わる研究・提言を先進技術センター長として推進。東京大学工学部非常勤講師。日本防災プラットフォーム監事。
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