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Yahoo Bid Books & Magazines Humanity & Society Economics
『なぜ人はそれを買うのか? 新 行動経済学入門』 池上彰 (監修)
        

  • Product Quantity
    : 1
  • Starting Bid
    :1,000円
  • Highest Bidder
    : / Rating:
  • Listing Date
    :2026年01月07日 10時13分
  • Bidding closes on
    :2026年01月13日 20時12分
  • Auction Number
    :s1215047384
  • Condition
    :State it in the description
  • Automatic Extension
    :No
  • Authentication
    :No
  • Early Closing
    :Yes
  • Can I return the product?
    :no
  • Description
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ご覧いただきありがとうございます。

●本のタイトル
『なぜ人はそれを買うのか? 新 行動経済学入門』
池上彰 (監修)
定価:\ 1,590 

●本の内容
◆人間は感情や思い込み、状況に左右されている…
「人間とは何か」を追求すればビジネスにも役立つ!◆
・売上を上げたいなら、二択よりも三択!
・「損したくない」が行動を決めている!
・人を操る魔法の理論「ナッジ」とは?
・人は必ずしも合理的に行動しない!?
・あぶく銭ほど散財してしまうのはなぜ?
・値下げするなら「アンカリング効果」を使うべし!
・「成功率95%」と「失敗率5%」の違いは?

【もくじ】
●Introduction そもそも行動経済学とは何か?
●序章 経済は「人の心」で動いている!行動経済学のキホン
●第1章 身近にあふれる!行動経済学を利用したビジネス戦略
20円の差で売れ行きは伸びる?/「くわしくは○○で」が気になる理由/クラウドファンディングはなぜ流行したのか?/「当店の人気No1」などのポップが有効なのはなぜ?/ヒット商品の鍵を握るMAYA理論とは? ほか
●第2章 意思決定をする直感「ヒューリスティック」とは?
推しのグッズを買い集めてしまうのはなぜ?/なぜ人は損切りがうまくできない?/人はなぜ民間療法を信じやすいのか?/血液型がB型の人はマイペースというのはホント? ほか
●第3章 「損したくない」が行動を決める!?「プロスペクト理論」とは?
ベストな選択をするための「プロスペクト理論」とは?/損失を避けたい心性を証明する「価値関数」/宝くじ当選の夢を人はなぜ見続ける? ほか
●第4章 人は将来よりも「今」を重視する!「現在バイアス」「社会的選好」とは?
1年後の2万円より今日の1万円を選ぶのはなぜ?/空腹時にスーパーに行くとつい買いすぎるのはなぜ?/買い替えの足かせになる「スイッチングコスト」とは? ほか
●第5章 人を操る魔法の理論「ナッジ」とは?
そっとヒジでつつく「ナッジ理論」とは何か?/健康増進型保険は本当に健康に役立っている?/ビッグデータで「個別ナッジ」の時代に/ナッジの危険性と正しい使い方を知ろう! ほか
●第6章 行動経済学が切り拓く未来
「利他性」が生み出す新たな経済活動/SDGsを達成するためにも力を発揮! ほか


●本の状態
良好です。

ご検討宜しくお願い致します。
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    Product name: 『なぜ人はそれを買うのか? 新 行動経済学入門』 池上彰 (監修)
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